PRINCIPLES

PRINCIPLES

At Cortino, we don’t just create stories—we create legacies. Every project is an invitation into our family, where collaboration, integrity, and a shared vision define the experience. We bring our values to every frame, ensuring our clients feel as supported as they are inspired. This is creativity with care. This is Cortino.

Cortino is where creativity meets family. Helmed by the dynamic partnership of Sammy Cortino and Lauren Avinoam—partners in life and craft—we approach every project with the care and commitment you’d expect from family. 

SAY YES

Every great idea begins with possibility. We embrace a mindset of optimism and openness, saying “yes” to bold concepts, daring visions, and meaningful risks. For us, “yes” is not just an answer—it’s an invitation to create magic.

HONOR YOUR WORD

In a family, trust is sacred. At Cortino, when we say we’ll do something, we deliver. By keeping our promises, we ensure every “yes” holds value and integrity.

EMBRACE WONDER

Genuine creativity begins with a sense of wonder. We invite new ideas, explore different viewpoints, and tackle every challenge with an open heart and mind. Growth flourishes when we venture into the uncharted.

HEAR EVERY VOICE

True creativity emerges when all voices are heard. We embrace perspectives from every audience that touches a brand, ensuring the overlooked and underserved find their place in the narrative.

SEEK THE UNEXPECTED

Innovation lies in the margins. We look beyond the obvious, drawing inspiration from unexpected sources that spark new ideas and unlock unparalleled creative possibilities.

CREATE WITH PURPOSE

Elegance is not about excess; it’s about meaning. We don’t create to follow trends—we craft to make an impact. Every frame, every word, every detail is designed to move hearts and elevate brands.

JOIN OUR FAMILY

Take the first step in partnering with Cortino on your project.

®, TM & © 2025 Cortino LLC. All Rights Reserved.

[email protected]  

325 N Maple Dr, Ste 150 #556 Beverly Hills, CA 90210